7 Steps for Small Businesses Launching a Newsletter
1. Attract Customers with a Newsletter
Before you launch your business’s newsletter, you need to identify the goal you hope to achieve and the audience you hope to reach. If you’re aiming to increase revenue by reaching new customers, for example, the content of your newsletter should be tailored to people who aren’t yet familiar with your product or service but would be interested in its benefits.
2. Craft Content that Is Share-Friendly
You should also work to write newsletter content that’s easily shareable. When customers forward your newsletter to friends or invite others to subscribe, it grows your audience organically. You can make your content more shareable by organizing it into bite-sized sections, utilizing bullet points, and highlighting key information.
3. Use the Right Newsletter Tools
Using the best tools is also important when you’re designing, sharing, and revising your newsletter. PDFs are a useful file format because they can easily be edited, uploaded, and protected — and most importantly, they make it simple to craft content that’s magazine-ready. Use an online tool to convert other files into PDFs with a drag-and-drop feature; try using this user-friendly option.
4. Increase Readership Strategically
Even if you develop a clear strategy, write consistently engaging content, and incentivize sharing, you may struggle to establish a consistent readership for your business’s newsletter. You can get more people to subscribe and read by embedding incentives. When you include a discount code at the end of the email, for example, people will be more likely to read the content that comes before it.
5. Enhance Content with Data Visualization
According to Siege Media, 38% of marketing professionals reported that they would integrate infographics into content in 2022 for the first time. Infographics are just one example of data visualization techniques. Data visualization refers to the graphic representation of information, and it can enhance your newsletter by making abstract concepts easier to understand for readers.
6. Get Help from Freelance Professionals
If you really want to take your newsletter to the next level, you can do so by enlisting professional help. A freelance copywriter is a great resource for crafting customized content that appeals to prospective customers. Similarly, a graphic designer can bring the visual elements of your newsletter to life, thus engaging readers.
7. Avoid Common Newsletter Mistakes
It’s vital to avoid some of the most common mistakes that small businesses make when creating newsletters. Don’t get flagged as spam by purchasing an email list, and always use an email address that’s branded with your company name. You should also be sure not to omit a call to action — this can be a Facebook link, a promo code, or your business’s contact information. Finally, don’t neglect to keep track of your newsletter’s results. Invest in a tool that will allow you to see readership statistics and ensure the newsletter is formatted correctly.
Build Your Business with an Effective Newsletter
Your brand’s newsletter could be the gateway to new audiences and increased revenue. This is only true, though, if you take the time to ensure that it’s useful to readers and attractive to prospective customers. Invest in great content for your newsletter and see how your customer base can grow.